Fact
1 / The Way it Was: Throughout the centuries the population
of the world has concentrated around rivers, which provided
transportation, information exchange, travel, and entertainment,
among other things.
Fact 2 / The Way it Is: With the availability of DSL and
Fiber, the Internet has become the communications river. It
provides for and facilitates information exchange via email,
provides online entertainment, as well as travel in its broadest
sense: you can go anywhere in the world via a computer with
Internet connection.
At GOriver we realized
we would need a universally translatable name to give durable
meaning to our company, and to give it "long term name
recognition" in the global market place. The five primary
reasons for choosing the GOriver.com
name were:
The word "river"
appears on maps throughout the world; it has international
meaning.
The word "river"
is also metaphorical in nature. It represents the flow of
information, which is at the heart of the Internet revolution.
The word "go"
is also universally recognized; it has a commanding and inviting
quality.
The word "river"
is easily recognizable from a distance; it is short, and it
can be typed with one finger: River
River River River River
A river runs through
them all. Every newspaper in America, and not only America,
contains stories about rivers every day - whether the stories
are about environmental issues, the reconstruction of small
cities along rivers, economic growth, community affairs and
social and art fairs along their banks, they're about people
coming together for fun and profit.
|